Publications

• Zhu, Kai, Qiaoni Shi, Shrabastee Banerjee, Monetizing Platforms: An Empirical Analysis of Supply and Demand Responses to Entry Costs in Two-sided Markets. Management Science (2025), Articles in Advance. link
• Gal-Or, Esther, Qiaoni Shi, Designing Entry Strategies for Subscription Platforms. Management Science (2022): 68(10), 7597-7613. link
• Shugan, Steven M., Jihwan Moon, Qiaoni Shi, and Nanda S. Kumar. Product line bundling: Why airlines bundle high-end while hotels bundle low-end. Marketing Science (2017): 36(1), 124-139. link

Research in Progress

• “‘Store Closed’: How Consumers Respond to Retail Store Closures” with Jeffrey Inman, Dinesh Gauri, and Aashish Pandey
• “Quantify Consumer-Product Mismatch: A Representation Learning Approach” with Kai Zhu and Christian Hotz-Behofsits
• “Strategies of Multi-homing Individual Vendors on Platform”, with Esther Gal-Or