Publications

• Gal-Or, Esther, Qiaoni Shi, Designing Entry Strategies for Subscription Platforms. Forthcoming at Management Science (2022): 68(10), 7597-7613. link
• Shugan, Steven M., Jihwan Moon, Qiaoni Shi, and Nanda S. Kumar. Product line bundling: Why airlines bundle high-end while hotels bundle low-end. Marketing Science (2017): 36(1), 124-139. link

Research in Progress

• “‘Store Closed’: How Consumers Respond to Retail Store Closures” with Jeffrey Inman, Dinesh Gauri, and Aashish Pandey, Revise and Resubmit at Journal of Marketing Research
• “Unintended Consequences of Platform Monetization on Digital Cultural Markets: Evidence from a Natural Experiment on Goodreads”, with Kai Zhu and Shrabastee Banerjee, Revise and Resubmit at Management Science
• “Quantify Consumer-Product Mismatch: A Representation Learning Approach” with Kai Zhu and Christian Hotz-Behofsits
• “Strategies of Multi-homing Individual Vendors on Platform”, with Esther Gal-Or